The Wizard of Oz
The Wizard of Oz (Reissue) Original
Release: 1939
This Poster: Likely 1960s–1970s
Australian re-release daybill Format: Australian Daybill (13" x 30")
Studio: Metro-Goldwyn-Mayer (MGM)
Printed by: M.A.P.S. Litho Pty Ltd
Tagline: "The Happiest Film Ever Made!"
Design Notes: Features a vibrant stylised rainbow arc across a deep black mid-section, with character portraits and Technicolor stills. Judy Garland featured prominently in a circle motif. Daybill format clearly marked “For General Exhibition”.
About the Film: The Wizard of Oz (1939), directed by Victor Fleming and starring Judy Garland, is considered one of the most iconic American fantasy musicals of all time. Its enduring popularity has resulted in several theatrical reissues worldwide.This poster is from one of MGM’s Australian theatrical reissues, likely between the mid-1960s and early 1970s, designed to capitalise on the film’s growing legendary status as television screenings brought in new generations of fans.
Collector’s Notes (Australia): Reissue posters of The Wizard of Oz are popular, though not as valuable as original 1939 or 1949 prints. Still highly collectible due to the film’s classic status and its display value. Often sought after by vintage cinema lovers, Judy Garland collectors, and those interested in rainbow or fantasy-themed décor.