BB17-079 — SO THIS IS PARIS
Shop Now

YEAR: 1955
FILM STUDIO / PRODUCTION: Universal-International Pictures
TAGLINE: “U-I’s Greatest Musical!”
DIRECTOR: Richard Quine
CAST: Tony Curtis, Gloria DeHaven, Gene Nelson, Corinne Calvet, Paul Gilbert, Mara Corday
SCREENPLAY: Charles Hoffman, from a story by Ray Buffum
PRODUCER: Albert J. Cohen
MUSIC: Henry Mancini and Herman Stein
CINEMATOGRAPHY: Maury Gertsman
GENRE: Musical / Romantic Comedy
FORMAT: Australian Daybill

So This Is Paris is a 1955 Universal-International musical romantic comedy following three American sailors on leave in Paris, starring Tony Curtis, Gloria DeHaven and Gene Nelson. Significantly, it was Tony Curtis's only singing performance in a film musical.

POSTER DESIGN FEATURES: A wonderfully minimalist Australian Daybill printed almost entirely in blue against a white background. A stylised sailor illustration dominates the upper half, surrounded by musical notes and stars, while the sweeping hand-lettered SO THIS IS PARIS title fills the centre. Technicolor, Tony Curtis and the principal cast are prominently advertised below, together with the Australian “FOR GENERAL EXHIBITION” classification. The restrained two-colour treatment gives this example a particularly strong 1950s mid-century graphic-design quality.

COLLECTOR'S NOTE: A particularly appealing Tony Curtis poster because So This Is Paris represents his only film-musical singing performance. The supporting cast adds further classic-Hollywood interest through Gene Nelson, Gloria DeHaven, Corinne Calvet and Mara Corday. Its unusual Australian artwork also differs markedly from the more colourful international campaigns, giving the Daybill its own distinct visual identity.