In The Frame @ Sunset On Central ~ February Edition
Hello Guys & Gals, Friends & Family, Followers & Likers,
Welcome to the new year (we know, we know its February), we have been so unbelievably busy with the big move and having all our young Rockstar’s under one roof over the Summer Holidays that January has completely slipped by in a blur of boxes, sandy feet and easy dinners.
How lucky are we that you can do 10 hours of moving and then still have time to hit one of our stunning beaches (ok so a little red weed this season but we managed to find some great spots still) at the end of it, or head down to the town green and eat fish & chips with a beautiful cool breeze on the skin!
Great tip for families wanting a well-priced fish and chip meal Mikes Seafood do a great Tuesday special, check out the menu here.
Have you been by to see the new space yet or are you waiting for our official re-opening on the 16-2-19 from 7pm?
We are open for framing clients now so you don’t have to wait, if you have a treasure waiting to be protected and hung on the wall. We have decided to have a "We Have Moved In Sale" , you could call it a "Stock Clearance Sale" however regardless of what its called you will get a wonderful, amazing,
$30% off in stock framing
All you have to do is mention this blog or the "We have Moved In Sale" before picking your frame.
The above is a picture of one little space within the whole space. This is our Norman Lindsay wall, many of you know we have a large collection of his limited edition facsimile etchings, now that we have the space we will be able to change over what is on the wall once every month and have them on display all the time, so if you love his work pop on in at least once a month to take it in or if you like add one to your own art collection.
We hire out frames to artists? You did not ..well that is ok because it is a new service that we now offer.
We have been supporting the local creative arts community now for over 40 years, and like wise they have been supporting us for that time also.
Part of that long term support, connection and friendship has meant that we have got to understand how hard it can be for an artist to frame their work in quality, well made, archival framing. Many having to opt for bulk produced, poor quality, acid riddled frames that not only don't represent their art to the best it could be but those frames actually damage the artwork, making it hard to sell the art as an investment as it will inevitably become damaged. These low budget, damaging frames have in the past and still do get used for exhibitions by help local artists to reduce the cost of putting on an exhibition, while understandable is certainly not optimal long term for the artists or the collector.
To protect our local artists from this pitfall of fostering unsatisfied clients long term, and to protect our local art collectors and supporters from purchasing art that breaks down long term we have created a range of frames that our local artists can hire for exhibitions, they can sell them with the art inside if desired and arranged with us or they can display it framed and sell it as unframed with a fantastic special discount card for framing from us to give to their art collector or supporter with the purchase of an artwork.
Movies Coming Up @ Sunset
Come on in and browse our amazing collection of original movie posters, they range from the 40's to the 90's and back again.
All collectable, all investment art, all full of nostalgic memories, moments and film making history.
We will highlight 4 different movies each month, giving you a few fun facts to store up for those trivia nights and so you can show off at your next dinner party, why not make it a movie challenge to watch each movie we share, give yourself some a few hours to trek back in time and have some nostalgic fun. Why you could even invite a few friends over to join you and again wow them with your new found facts.
"By the end of 1941, moviegoers had a new favorite star in Humphrey Bogart, a minor actor whose back-to-back starring roles in High Sierra and The Maltese Falcon catapulted him to fame. The latter film quickly became a classic, viewed as the first major "film noir" and a prototype for the genre of hardboiled detectives, femmes fatales, and carefully placed shadows. It was, to quote its last line of dialogue, the stuff dreams are made of. Here are some facts about the 75-year-old mystery." ~ Mental Floss.com
1. Three of the statuettes still exist and are conservatively valued at over $1 million each. This makes them some of the most valuable film props ever made; indeed, each is now worth more than three times what the film cost to make.
4. The street sign at the intersection of Stockton Street & Bush Street, around 0:06:05, is just one block away from Monroe, where Dashiell Hammett, the author of the novel "The Maltese Falcon" lived for a few months in 1926. Monroe was renamed Dashiell Hammett Street in his honor in 1988.
"Singin’ in the Rain isn’t just an upbeat musical from 1952. It’s also a history lesson about Hollywood in the late 1920s, when silent pictures were giving way to talkies. And of course it’s also a valuable tutorial on how to be an awesome dancer (i.e. be Gene Kelly and Donald O'Connor). It is many things! Here are some facts about the classic musical to enhance your next viewing." ~ Mental Floss.com
1. A microphone was hidden in Debbie Reynolds' blouse so her lines could be heard more clearly. During one of the dance numbers, her heartbeat can be heard, mirroring what happens to Lina Lamont in the movie itself.
From the 60's ~ Planet Of The Apes
The late ‘60s were a turning point for sci-fi cinema. Though the occasional triumph like 1956’s Forbidden Planet would slip through the cracks, the genre was mostly a dumping ground for low-budget schlock fests throughout the ‘50s and early ‘60s. That started to change with the release of 1968's Planet of the Apes. The movie, starring Charlton Heston and directed by Franklin J. Schaffner, proved that science fiction was something that could be thought-provoking, transcendent, and (most importantly) massively profitable.
1. It was Charlton Heston's idea for the crew to have beards--he felt hair would continue to grow while they were in suspended animation. The film is mostly shot from Taylor's point of view; the audience is expected to identify with him and feel what he does. The first act of film sets up Taylor's character, creating the difficult balance that would allow the audience to feel ambivalent about Taylor, while still caring about his predicament.
From the 70's ~ Mean Streets
With its searing portrayal of low-level mafiosos in Little Italy and captivating performances by Harvey Keitel and Robert De Niro, Martin Scorsese’s Mean Streets stunned audiences when it was released in 1973. Today, more than 40 years later, the film remains a classic gangster film.
1. The innovative use of the hand-held camera was largely down to the fact that the film's meager budget didn't stretch to laying down lots of tracks for all the tracking shots.
Why Buy Original Art
Original art, or original fine art, isn’t “original” just because it’s creative—it’s original because it’s one-of-a-kind. Its opposite is a reproduction: a print or even a poster, manufactured in larger quantities by a machine. Original art is typically far more expensive than reproductions.
Don't make the mistake of believing that art is a luxury. It's a necessity, an integral part of our journey.
When we view a piece of art we often have an emotional response, whether positive or negative, or something in between. Different art appeals to different people and our personal taste becomes a form of expression when we pay attention to it and act on it, when we welcome it into our own lives. The spaces we live and work in should appeal to us on an emotional level, they should reflect our personalities. Original art is the perfect way to express your personal taste in a way that you simply can't achieve if you buy the same mass produced prints as thousands of other people around the world.
When To Buy Original Art?
The average person is not a multi-millionaire art collector. For many, the act of purchasing art is very informal, often an impulsive buy at a furniture store, flea market, or craft fair. However, when you’re looking to decorate a space, you can make the right purchase by knowing ahead of time what you are looking for, how much you want to spend, and where the artwork will go.
A secret about buying art that many don’t know is that you don’t need to be a millionaire to afford original, high-quality artwork. Many galleries, even in Port Macquarie, offer some artwork for more affordable prices. Though it may be more expensive and a more time-consuming process to find the right original artwork, there are many benefits when compared to mass-produced wall art.
At Sunset Gallery we now have the ability to facilitate a payment system similar to a lay buy that is automated and secure, this makes it even easier to purchase art at a rate that is affordable for those who want to start collecting or supporting locals arts, thus our local economy.
Benefits of Buying Original Art
And what’s the point of buying artwork for your living space if it doesn’t look great? Original artwork is hand-produced, and every color is specifically chosen and hand-applied. Mass-produced reproductions use commercial inks instead of oil or acrylic paints, and they are printed by machines. Sometimes, your mass-produced artwork will look pixelated or digitally rendered when you look closely at it. Originals never have that risk, and even the most amateur art lover can tell the difference between an original artwork and a store-bought décor item.
A one-of-a-kind artwork will make your space your own. How often have you noticed the same Ikea artwork in several friends’ living rooms? Even if the artwork isn’t by a well-known artist, the originality of the piece evokes more of a sense of wealth and personality into your living space.
Original artworks have depth – literally. Whether gallery wrapped around stretcher bars or framed for protection, an original artwork will actually pop off the walls. Simply put, this depth will always fill a room more powerfully than a flat poster against a wall.
There’s not much conversation value in “Oh, I bought this from [any major retailer]. However, when you buy original art, it’s often an adventure. Many times you may meet the artist in person, hear their story behind the artwork, and understand the feeling behind it. Or you might have seen it in an art gallery on a vacation. Because the process of buying original artwork is so different from buying mass-produced consumer artwork, you can usually expect to have a great story to tell at the end of it. Not only can these stories impress your guests, but they’ll also help forge deeper personal connections between you and the artwork you buy.
The Emotional Element
The higher quality looks, the originality, the depth, and the story behind the original artwork all add up to help create a strong emotional connection to the original artwork you end up buying. The sheer fact that original artwork can often cost more money means that you wouldn’t end up buying it unless you already felt a connection and attraction to this artwork. However, if you buy original art, you can ensure that your collection is made up of only the worthiest of pieces, and not impulse buys that cost little but waste your wall space with cheap designs that don’t truly ‘speak’ to you.
The great thing about buying artwork is that it can often appreciate in value. Unlike furniture or Pottery Barn statement pieces, artwork typically does not lose its value for having been pre-owned. Instead, if you invest smart, your artwork may be worth more after years hanging in your living room than it was worth when you first bought it.
So when is it beneficial to buy art reproductions?
Why Should You Print Your Photos
1. Improve Your Photography Skills
Each time you print a large sized photograph, every detail gets amplified. You can see whether there was good contrast, nice lighting and any defects become very easy to see. This is in contrast to what happens when you post photos on social media sites like Instagram, Pinterest and Facebook. Most of these photographs are viewed on small screens that hide a lot of details. In fact, with a short Photoshop session, you can edit these photographs and fix some of the flaws in the photographs. But this could make you a lazy photographer. Printing your photographs makes you focus on taking better images with your camera. The fact that you will be able to see all the flaws clearly can motivate you to get it right from the start.
2. Printing Photos Inspires Creativity
Each time you print a good photograph, it inspires you to go out and get more creative with your camera. It boosts your ego as a photographer and puts a smile on your face. You will suddenly feel this renewed zeal to go and search for the perfect scene for your next photo. This is particularly true when you take photographs of nature. Photos that contain beautiful birds, flowers and landscapes can be truly inspiring and refreshing when they are printed on large photo paper.
3. Printing Will Increase the Demand for Your Photography Skills
Almost all great photographers and graphic artists have galleries where they display their work. If you want to expand your horizon and market your photography skills to high net worth individuals, you have to learn to print high quality photographs. According to renowned landscape photographer Paul Kowalski, digital technology should be seen as a means of enhancing photo printing rather than as a substitute for it. After spending days or even hours to find the perfect scenery to shoot, you need to be able to turn that effort into a printed work of art that can attract the same attention as a painting on canvas.
4. Re-Discover the Second Half of the Photographic Process
Digital photographs now save time when we need to share images and other pictorial proofs but they take away a vital piece of the original photographic process. Before the widespread adoption of the digital sharing of photos, photographers had to spend a substantial amount of time in the second phase of photography – picture development and printing. Even individuals who take photos as a hobby will remember the fun that came with selecting a particular type of paper (typically matte or gloss), taking the negatives or digital camera to a photographic lab or printing the photo on your home photo printer. Other aspects of this process are choosing a nicely designed frame and then hanging up the photo for others to see and admire. Printing photos offers you an opportunity to produce a physical proof of your work that does not need a particular type of machine to read except your eyes.
5. Printed Photos Make Great Decorations
If you are tired of seeing the same boring wall or the old decorations in your home or office no longer inspire you, you can revive your home with printed photographs. Combine photos of nature with some of your personal or family photographs. To make the process more rewarding, spend time choosing some new frames (different styles and sizes) and then carefully select pictures that bring back pleasant memories or motivate you in a special way. Choose a place in your bedroom or living room and use your creativity to create a focal point with your framed photos.
Printed photos can provide great inspiration for improvement in photography, serve as a way to increase your income and also provide inspiration and satisfaction for you and your loved ones.
6. Photographs are irreplaceable.
Once you take an image, you can’t capture that exact same second in time again. Sure, you may be able to imitate a landscape photo again, but even with landscapes, changes in the weather and seasons means that second image won’t be the same as the first. This is especially true for images of people — we’re constantly growing up, growing old and changing in other subtle ways. An image’s irreplaceable nature only increases with time.
Print your photos because, if you loose those photos, you can’t replace them.
7. Images aren’t meant to be temporary.
Photographer Missy Mwac compares never printing photos to floral bouquets — if you never print your photos, you’re only enjoying them temporarily while they circulate your feeds. Printing your photos is like moving from a bouquet to a potted plant — they’ll be around much longer. (Of course, the metaphor only goes so far, it’s pretty hard to forget to water your pictures, so chances are, your printed photos will last way longer than the fern wilting on your windowsill).
Print your photos because, in electronic form, pictures are only temporary enjoyment.
8. Printed images don’t suffer from hard drive failures.
Loosing images from a hard drive failure is devastating. Sure, you should also back up photos on cloud storage, but creating prints is one more layer of protection from loosing those memories. Printed photos aren’t hacked, accidentally formatted or lost in a technical failure.
Print your photos because the digital files may not always be there.
Words by Photo Direct & Photo Do To borrowed with respect and appreciation.
Photo Of The Month
Photo by Cherie of Available Light Images
This image is currently printed on canvas and on display in the gallery on Central Rd, Cherie is one of our image bank photographers and also our in house photographer, offering photo restoration services, artwork imaging and she covers most of our events and social media imaging.
You can see more of her work at
The story of this image goes a little like this "I had just been over at North Shore Beach doing a late afternoon shoot, I knew that it was going to be a supermoon and was pretty keen to capture in a photo but to be honest I was pretty tired and feeling unmotivated. My partner and I were driving home and we went passed the headlands ..well we almost went past, it looked amazing so we pulled in, I jumped out of the car and set up my gear. As I took one long exposure image a car came into a car park behind us and it lit up the foreground, it was not quite timed right but I could see the potential, so every patient partner jumped into our car and turned the headlights on for the required amount of time that was needed. Then here we are. Its often how it goes for me, I may be forcing myself out to absorb some nature or to practice my craft and I get blessed with timing and light, other times its a lot of time spent testing locations, checking weather conditions, tides, sun direction and so on. This image was a combination of both" Cherie
"I take photos as a type of visual journal, its my kind of art, my kind of craft, its my thing and if I dont do it daily then my heart and soul dim a little, so here are some moments in time that I have experienced in life and via my lens, I hope these moments bless you as much as they have blessed me in experiencing. " Cherie
Please feel free to leave us a comment or feedback, share this blog or tell a friend about it.
Hopefully we see you all at the official re-opening on the 16th from 7pm.
From our family to yours, thank you for your support.
Scott & Cherie, Jackson, Samantha, Sienna, Danny & Alex.
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